Instagram Ads Vs Facebook Ads: Which Is Better For Your Business?
Instagram ads or Facebook ads?
It depends, as there are multiple factors to consider. Although both platforms have massive user bases and are from the same parent company, Meta, they differ in terms of cost, content types, interactions, management, and demographics. We will delve into each aspect individually.
Facebook ads options
On Facebook you can have a variety of different ad formats:
- Single media ads — Single Image, video, or a slideshow of photos
- Carousel ads — enables you to use upto ten images or videos in a single ad, which can be scrolled through.
- Instant Experience — it gives your audience a full-screen experience when a mobile user taps your ad. To visually emphasise your business, products, or services and create an Instant Experience.
- Collection — When someone interacts with the collection format, it opens as an Instant Experience with several products. Customers may use their phones to explore, browse, and buy things in a visual and engaging way.
Instagram ads
Instagram has some very impressive statistics to speak for itself –
Instagram ads reach over 1.2 billion individuals, or 20% of the world’s population over the age of 13, and 27% of users claim they purchase new items and brands through paid social ads.
So if you plan for paid social ads, Instagram is your platform. The audience on Instagram is much more visually oriented. Before developing any other sort of material, you should think about making appealing photos or videos.
Learn more: Instagram Ads Vs Facebook Ads
