Top 7 Techniques To Improve/Boost Your Business Online Reputation
Reputation management is basically a part of brand promotion. It takes a long time to own a place in the minds of your customers and create a concoction of trust, confidence, and liking called a brand.
Unlike many frontal branding activities, reputation management is a back-office process that runs continuously to create a layer of positive feelings and recognition for the brand.
In the age of digital media when even a minor mistake can cause a sizable drop in sales and spread the news across regions, online reputation management or ORM has become all the more important due to its ability to damage control and image make-over.
Besides helping brands, ORM is proving to be a gamechanger for the new and small enterprises as well. The rise in e-commerce and local business directories from Google, Yahoo, Moz, and others are encouraging thousands of small businesses to conduct e-business from home or small setups. Customers are not visiting their brick-and-mortar stores but placing orders based on online reviews, comments, and stories.
So, no wonder that online business reputation management is fast becoming a necessity for all startups or modern-age enterprises. Studies reveal that 97% of customers make their buying decisions on the basis of perception. Perception is the key ingredient for online business and an online reputation management system is all about maintaining a favorable perception.
How to improve your company’s image and reputation with online reputation management strategy
As with scores of new businesses thronging the online marketplace everyday and competition level going through the roof, the thought of maintaining a strong online image of your business must be topping your priority list. These seven tips will help you with that:
#1 Check your online presence closely, and your competitors’ too
#2 Maintain a high ranking for your brand on the Google page 1
#3 Make strategies to get more reviews from your customers
#4 Be quick and proactive in responding to your reviews
#5 Ensure correct profile data on all review sites
#6 Send social media posts regularly to engage your customers.
#7 Be consistent and keep your promises
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