What is social commerce? The tricks and tips you need for 2021 | Fluidscapes
Social commerce, the new horse in the stable of digital marketing, galloping ahead to redefine retailing with a great business idea that taps a huge huge audience base in an easy and direct manner.
Yes, you guessed it right. What can be a bigger audience base than social media, of which the larger part is made of GenZ and millenials? Isn’t it a big orchard for the marketers that provides an unlimited number of fruits?
No question, but the challenge was to match the characteristic and temperament of the new age buyers whose buying decisions are usually triggered by emotions and feelings and taken at the spur of the moment. Likes and recommendations from friends generate instant desire for a product.
But if you ask them to visit and search through your website for the details of the products, you lose that moment. That strong buying urge gets fizzled out.
For a long time this has been a concern in digital marketing, which has got an awesome solution in social commerce. Now, you can open your store on the social media platform and conduct business without having to send your customers to your website.
What is social commerce?
The name by itself reveals the concept — “social” comes from social media and “commerce” comes from e-commerce. Together it means a complete shopping experience being on social media, which includes visiting your virtual store, interacting with you through messaging and voice, selecting products from a variety of options, and making purchases through online payment.
For example, while being on Facebook one can browse and compare products and make purchases. Or, one may also learn about a product in a tweet and then buy it right there on Twitter.
Social commerce sites are most active on Facebook, Instagram, and Pinterest. Let’s have a look at what these platforms offer to build social commerce sites for your business.
Facebook has redoubled its efforts in the area of social commerce. Companies may develop complete “Shop Now” storefronts and use Messenger to communicate with customers (both pre- and post-sale).
You can use a Facebook store to…
- Upload products and information about them,
- Curate and personalise the products in your store’s catalogue,
- Manage orders and sell directly from your Page,
- Create and run Facebook ad.to market your products,
- Obtain insights.
According to Facebook research, 70 percent of shoppers use Instagram to discover new products. This comes as no surprise because Instagram Shopping makes it easy for users to view and learn about products by tapping on the photograph and stories that relate to them.
Instagram Shopping promotes Social Commerce by helping businesses
- Offer actual products for sale,
- Comply with Instagram’s merchant agreement and commerce standards,
- Have an Instagram business account linked to a Facebook profile?
Learn more: What Is Social Commerce? The Tricks And Tips You Need For 2021
